Qualitative analysis is a research method focused on understanding the qualities and characteristics of a subject rather than measuring it numerically. This approach often involves collecting non-numerical data through interviews, observations, and open-ended surveys. Researchers aim to explore people's thoughts, feelings, and experiences to gain deeper insights into a particular phenomenon. In contrast to quantitative analysis, which emphasizes statistical data, qualitative analysis seeks to interpret patterns and themes within the data. It is commonly used in fields like sociology, psychology, and anthropology to study complex social issues and human behavior, providing a richer context for understanding various topics.