Pruritus is the medical term for itching, a common sensation that can occur on any part of the body. It can be caused by various factors, including skin conditions like eczema or psoriasis, allergic reactions, insect bites, or even internal issues such as liver disease. The sensation can range from mild to severe and may lead to scratching, which can worsen the condition. Treatment for pruritus often focuses on addressing the underlying cause. Over-the-counter creams, antihistamines, and moisturizers can help relieve symptoms. In some cases, a healthcare provider may prescribe stronger medications or recommend lifestyle changes to manage the itching effectively.