Promotional sales are special marketing strategies used by businesses to boost sales and attract customers. These sales often involve discounts, limited-time offers, or bundled products, encouraging consumers to make purchases they might not have considered otherwise. Retailers like Walmart and Target frequently use promotional sales to clear out inventory or introduce new products.
During promotional sales, customers can find significant savings on various items, from clothing to electronics. These events can occur during holidays, seasonal changes, or store anniversaries. By creating a sense of urgency, businesses aim to increase foot traffic and online visits, ultimately enhancing their overall sales performance.