Production design is the art of creating the visual environment for film, television, theater, and other media. It involves designing sets, locations, props, and costumes to establish the overall look and feel of a production. The goal is to support the story and enhance the audience's experience by creating a believable world. A production designer works closely with the director and other departments, such as cinematography and art direction, to ensure a cohesive visual style. They research and develop concepts, select colors, materials, and textures, and oversee the construction and decoration of sets to bring the vision to life.