Product redesign is the process of improving an existing product to enhance its functionality, aesthetics, or user experience. This can involve changes in materials, features, or overall design to better meet customer needs and preferences. Companies often undertake redesigns to stay competitive in the market or to address feedback from users. The goal of product redesign is to create a more effective and appealing product. For example, a company might redesign a smartphone to make it lighter and more durable, or a kitchen appliance to improve its energy efficiency. These changes can lead to increased customer satisfaction and sales.