Product placements are marketing strategies where brands pay to have their products featured in movies, TV shows, or other media. This allows companies to promote their products in a natural setting, making them more memorable to viewers. For example, a character in a film might drink a specific brand of soda, subtly encouraging the audience to associate that brand with the positive feelings from the movie. These placements can be beneficial for both the brand and the creators of the content. Brands gain exposure to a wide audience, while filmmakers can receive funding or support for their projects. Successful product placements can enhance storytelling and create a more immersive experience for the audience.