Brand integration is the process of seamlessly incorporating a brand into various forms of media, such as movies, television shows, or online content. This strategy allows brands to reach audiences in a more organic way, as viewers encounter the brand within the context of a story or experience, rather than through traditional advertisements. By using product placement or sponsorships, brands can enhance their visibility and create a positive association with the content. This approach not only benefits the brand by increasing awareness but also adds value to the media by providing relevant context or enhancing the narrative.