Product placement is a marketing strategy where brands pay to have their products featured in movies, TV shows, or other media. This allows companies to promote their products in a natural setting, making them more memorable to viewers. For example, a character in a film might drink a specific brand of soda, subtly encouraging the audience to associate that brand with the positive emotions of the scene. This technique can enhance storytelling by integrating products into the narrative without interrupting the flow. Successful product placements can lead to increased brand awareness and sales, as audiences often trust recommendations from characters they admire, such as actors or celebrities.