Product design improvements refer to enhancements made to existing products to increase their functionality, usability, or aesthetic appeal. These improvements can involve changes in materials, shapes, or features that make the product more efficient or user-friendly. For example, a smartphone may undergo design improvements to enhance battery life or camera quality, making it more appealing to consumers. Such improvements often stem from user feedback, market research, or advancements in technology. Companies like Apple and Samsung regularly implement product design improvements to stay competitive and meet evolving customer needs. By focusing on these enhancements, businesses can boost customer satisfaction and drive sales.