Priming is a psychological phenomenon where exposure to a stimulus influences a person's response to a subsequent stimulus. For example, if someone sees the word “yellow,” they may be quicker to recognize the word “banana” than if they had not seen “yellow” first. This effect occurs because the initial exposure activates related concepts in the brain, making them more accessible. In everyday life, priming can be seen in advertising, where brands use specific images or words to evoke certain feelings or thoughts. By strategically presenting information, marketers can shape consumer behavior and preferences, often without the audience being consciously aware of it.