A press release is a written statement that organizations use to announce newsworthy events or information to the media. It typically includes details about the event, such as the who, what, when, where, and why, and is designed to attract attention from journalists and news outlets. Press releases are often used by companies, non-profits, and government agencies to share updates, product launches, or significant achievements. They help shape public perception and can lead to media coverage, which can enhance visibility and credibility for the organization involved.