A press conference is an event where individuals, often public figures like politicians or company executives, address the media to share important information. During these gatherings, they typically present news, answer questions, and clarify issues. The goal is to communicate directly with journalists, who then report the information to the public. Press conferences can be held for various reasons, such as announcing new policies, responding to crises, or launching products. They provide an opportunity for the media to ask questions and gather insights, ensuring that the public receives accurate and timely information about events or developments related to government, business, or sports.