A "premium brand" refers to a product or service that is positioned at a higher price point compared to its competitors. These brands often emphasize quality, exclusivity, and superior customer experience. They typically target consumers who are willing to pay more for perceived value, craftsmanship, or prestige. Premium brands often invest in marketing strategies that highlight their unique features and benefits. This can include high-quality materials, exceptional service, or a strong brand story. Examples of premium brands include Apple, Gucci, and Tesla, which are known for their innovation, luxury, and strong brand loyalty.