A potential employer is an organization or individual that may offer a job to a candidate. This can include companies, non-profits, government agencies, or even private individuals looking to hire someone for a specific role. Potential employers assess candidates based on their skills, experience, and fit for the job. When seeking employment, candidates often research potential employers to understand their values, work culture, and job openings. This helps candidates tailor their applications and prepare for interviews. Understanding a potential employer's expectations can improve the chances of securing a job offer.