populism
Populism is a political approach that seeks to represent the interests and concerns of ordinary people, often contrasting them with a perceived elite or establishment. It emphasizes the idea that the common people should have a greater voice in government and decision-making processes. Populist movements can arise in various political contexts, from left-wing to right-wing ideologies.
Populist leaders often use rhetoric that simplifies complex issues, appealing directly to the emotions and frustrations of the public. This can lead to a strong sense of community among supporters, but it may also result in divisive politics, as populism can create an "us versus them" mentality against the elite or establishment.