A "plug" in advertising refers to a brief mention or promotion of a product, service, or brand, often integrated into content such as television shows, podcasts, or social media. This technique aims to raise awareness and encourage consumers to consider the featured item without a traditional commercial break. Plugs can take various forms, including verbal mentions by hosts or influencers, visual displays within a scene, or even sponsored segments. They are commonly used in influencer marketing and content marketing to create a more organic connection with the audience, making the promotion feel less intrusive.