Platform integration refers to the process of connecting different software systems or applications to work together seamlessly. This allows data and functionalities to be shared across various platforms, enhancing efficiency and user experience. For example, integrating a customer relationship management (CRM) system with an email marketing tool enables businesses to manage customer interactions more effectively. By achieving platform integration, organizations can streamline their operations and reduce manual data entry. This integration can involve using application programming interfaces (APIs) or middleware to facilitate communication between systems. Ultimately, it helps businesses make better decisions based on comprehensive data insights.