Phlox is a genus of flowering plants in the family Polemoniaceae, known for their vibrant colors and fragrant blooms. They are native to North America and come in various species, including both annual and perennial types. Phlox flowers can be found in shades of pink, purple, red, and white, making them popular in gardens and landscapes. These plants thrive in well-drained soil and prefer full sun to partial shade. Phlox is often used in borders, rock gardens, and as ground cover. They attract pollinators like butterflies and bees, contributing to the biodiversity of garden ecosystems.