Pharma reps, or pharmaceutical representatives, are professionals who promote and sell medications and medical products to healthcare providers. Their primary role is to educate doctors, nurses, and pharmacists about the benefits and uses of specific drugs, often providing samples and literature to support their claims. They typically work for pharmaceutical companies and must stay informed about the latest research and product developments. These representatives often build relationships with healthcare professionals to encourage the prescription of their products. They may also attend conferences and seminars to network and learn about industry trends. Effective communication and knowledge of the healthcare field are essential skills for pharma reps.