Personalized products, or customization, refer to items that are tailored to meet individual preferences and specifications. This can include anything from clothing and accessories to home decor and gifts. Customers can often choose colors, designs, sizes, and even add names or messages, making the product unique to them. The rise of technology and online shopping has made it easier for consumers to access personalized products. Many companies now offer customization options on their websites, allowing users to create one-of-a-kind items. This trend enhances customer satisfaction and fosters a deeper connection between the consumer and the product.