A personal shopping assistant is a service that helps individuals find and purchase products tailored to their preferences and needs. These assistants can work in various settings, including retail stores or online platforms, and often provide recommendations based on the client's style, budget, and requirements. Many personal shopping assistants utilize technology, such as apps or websites, to streamline the shopping experience. They may also offer services like wardrobe consultations or gift shopping, making it easier for clients to make informed decisions without the stress of searching for items themselves.