A Virtual Shopping Assistant is a digital tool designed to help consumers find and purchase products online. It uses artificial intelligence to understand user preferences and provide personalized recommendations. This assistant can be integrated into websites or apps, making the shopping experience more efficient and enjoyable. These assistants can answer questions, compare prices, and suggest alternatives, streamlining the decision-making process. They often work alongside platforms like Amazon or eBay, enhancing user experience by simplifying navigation and offering tailored suggestions based on previous purchases or browsing history.