Perception is the process by which individuals interpret and make sense of sensory information from their environment. It involves the brain organizing and interpreting data received through the senses, such as sight, sound, touch, taste, and smell. This process helps people understand and interact with the world around them. Factors like past experiences, cultural background, and expectations can influence perception. For example, two people may perceive the same event differently based on their unique perspectives. Understanding perception is essential in fields like psychology, marketing, and communication, as it affects how messages are received and understood.