Perakendeci is a Turkish term that translates to "retailer" in English. Retailers are businesses or individuals that sell goods directly to consumers. They play a crucial role in the supply chain by providing products to the end-users, often in smaller quantities than wholesalers. Retailers can operate in various formats, including physical stores, online shops, or a combination of both. They offer a wide range of products, from groceries to electronics, and are essential for meeting consumer needs. Successful retailers often focus on customer service, product selection, and pricing strategies to attract and retain customers.