Pazar analizi is the process of examining a market to understand its dynamics, including customer preferences, competition, and potential opportunities. This analysis helps businesses identify their target audience and assess the demand for their products or services. By gathering data on market trends and consumer behavior, companies can make informed decisions to enhance their strategies. The key components of pazar analizi include market size, growth potential, and competitive landscape. Businesses often use surveys, interviews, and statistical data to gather insights. This information is crucial for developing effective marketing strategies and ensuring long-term success in the marketplace.