Patient preferences refer to the individual choices and values that patients have regarding their healthcare. These preferences can include decisions about treatment options, medication, and lifestyle changes. Understanding patient preferences is essential for healthcare providers to deliver personalized care that aligns with what patients want and need. Incorporating patient preferences into healthcare decisions can lead to better health outcomes and increased patient satisfaction. When patients are actively involved in their care, they are more likely to adhere to treatment plans and feel empowered in their health journey. This approach emphasizes the importance of communication between patients and healthcare professionals, ensuring that choices reflect the patient's values and circumstances.