Online analytics platforms are tools that help businesses and individuals track and analyze data from their websites and online activities. These platforms collect information about user behavior, such as page views, clicks, and conversions, allowing users to understand how visitors interact with their content. Popular examples include Google Analytics and Adobe Analytics. These platforms often provide visual reports and dashboards, making it easier to interpret complex data. Users can identify trends, measure the effectiveness of marketing campaigns, and make informed decisions to improve their online presence. Overall, online analytics platforms are essential for optimizing digital strategies.