Natural makeup refers to cosmetics that are made from ingredients derived from nature, such as minerals, plant extracts, and essential oils. These products aim to enhance one's features while providing a more subtle and fresh appearance. Many people choose natural makeup for its skin-friendly properties, as it often contains fewer synthetic chemicals and irritants. The trend towards natural makeup has gained popularity due to a growing awareness of the benefits of using organic and cruelty-free products. Brands that focus on natural makeup often emphasize sustainability and ethical sourcing, appealing to consumers who prioritize environmental responsibility in their beauty routines.