Minimalist makeup focuses on enhancing natural beauty with a few essential products. The goal is to create a fresh, effortless look that highlights the skin rather than masking it. This approach often includes lightweight foundations, tinted moisturizers, and neutral shades for eyes and lips, allowing for a more authentic appearance. The minimalist makeup trend is popular among those who prefer a quick and easy routine. It emphasizes quality over quantity, encouraging the use of versatile products that can serve multiple purposes. This style aligns with the broader minimalism movement, which values simplicity and intentionality in various aspects of life.