National tourism boards are government agencies responsible for promoting a country's tourism industry. They work to attract visitors by showcasing the country's attractions, culture, and experiences. These boards often create marketing campaigns, manage tourism websites, and provide information to travelers about destinations, accommodations, and activities. In addition to promotion, national tourism boards also collaborate with local businesses, hotels, and travel agencies to enhance the overall visitor experience. They may conduct research on tourism trends and develop strategies to improve the country's appeal as a travel destination, ensuring sustainable growth in the tourism sector.