Micro-positioning refers to the practice of targeting specific segments within a larger market to better meet the needs of niche audiences. This approach allows businesses to tailor their products, services, and marketing strategies to appeal to smaller, distinct groups, enhancing customer satisfaction and loyalty. By focusing on micro-positioning, companies can differentiate themselves from competitors and create a unique value proposition. This strategy often involves analyzing customer data and preferences, enabling brands to develop personalized experiences that resonate with their target audience, ultimately leading to increased engagement and sales.