Media training is a process designed to prepare individuals for interactions with the press and other media outlets. It teaches participants how to effectively communicate their messages, handle interviews, and respond to questions from journalists. The goal is to enhance their confidence and ensure they present themselves and their organizations positively. During media training sessions, individuals learn techniques such as bridging, staying on message, and managing difficult questions. Role-playing exercises often simulate real-life interview scenarios, allowing participants to practice their skills in a supportive environment. This training is beneficial for anyone who may represent a company, organization, or public figure.