Media theory is the study of how different forms of media influence society, culture, and individual behavior. It examines the ways in which media, such as television, radio, and the internet, shape our perceptions and understanding of the world. Scholars in this field analyze the effects of media content, technology, and communication processes on audiences and social interactions. Key concepts in media theory include media effects, framing, and representation. These concepts help researchers understand how media can reinforce or challenge societal norms and values. By exploring these dynamics, media theory provides insights into the role of media in shaping public opinion and cultural narratives.