Media planners are professionals who help businesses decide where and when to advertise their products or services. They analyze different types of media, such as television, radio, online platforms, and print, to determine the best options for reaching their target audience. By understanding consumer behavior and market trends, media planners create effective advertising strategies that maximize exposure and engagement. Once they have a plan, media planners work closely with advertising agencies and clients to implement their strategies. They monitor the performance of ads and make adjustments as needed to ensure that the advertising budget is spent wisely and achieves the desired results.