Media ethics refers to the principles and standards that guide the behavior of journalists and media organizations. It emphasizes the importance of truthfulness, accuracy, and fairness in reporting. Journalists are expected to provide reliable information while respecting the privacy and dignity of individuals. This helps maintain public trust in the media and ensures that information is presented responsibly. Another key aspect of media ethics is the responsibility to avoid conflicts of interest and bias. For instance, when covering topics like politics or business, journalists must disclose any personal connections that could influence their reporting. Upholding these ethical standards is crucial for fostering an informed society.