Media buying is the process of purchasing advertising space or time on various platforms, such as television, radio, print, and digital media. Advertisers work with media buyers to identify the best channels to reach their target audience effectively. This involves analyzing audience demographics, preferences, and behaviors to ensure that the ads are placed where they will have the most impact. Once the appropriate media channels are selected, media buyers negotiate prices and placements with media outlets. They aim to secure the best possible rates and ensure that the ads run at optimal times. Successful media buying can significantly enhance a brand's visibility and engagement with potential customers.