Mass communication refers to the process of transmitting information to a large audience through various media channels. This includes traditional forms like television, radio, and newspapers, as well as digital platforms such as social media and websites. The goal is to reach a wide range of people simultaneously, often for purposes like news dissemination, entertainment, or advertising. The field of mass communication studies how messages are created, shared, and received by the public. It examines the impact of media on society, including how it shapes opinions, influences behavior, and fosters cultural exchange. Understanding these dynamics is essential for effective communication in today's interconnected world.