A marketing strategy is a plan that outlines how a business will promote its products or services to reach its target audience. It involves understanding customer needs, analyzing market trends, and identifying the best channels for communication, such as social media, email, or traditional advertising. The goal of a marketing strategy is to increase brand awareness, attract new customers, and ultimately drive sales. By setting clear objectives and measuring results, businesses can adjust their tactics to improve effectiveness and achieve their goals in a competitive market.