Marketing expense refers to the costs incurred by a business to promote its products or services. This can include various activities such as advertising, public relations, and promotional events. These expenses are essential for attracting customers and increasing sales. Businesses typically allocate a specific budget for marketing expenses to ensure they effectively reach their target audience. Common examples include costs for digital advertising, print materials, and social media campaigns. Tracking these expenses helps companies evaluate the effectiveness of their marketing strategies and make informed decisions for future campaigns.