Promotional costs refer to the expenses incurred by a business to promote its products or services. These costs can include advertising, public relations, sales promotions, and social media marketing. Companies invest in these activities to increase brand awareness, attract new customers, and boost sales. These costs are essential for businesses to remain competitive in the market. By effectively managing promotional costs, companies can optimize their marketing strategies and improve their return on investment. Understanding and analyzing these expenses helps businesses allocate resources efficiently and measure the success of their promotional efforts.