Market positioning refers to the process of establishing a brand or product in the minds of consumers relative to competitors. It involves identifying the unique attributes and benefits of a product, which helps differentiate it in the marketplace. Effective market positioning allows businesses to target specific customer segments and communicate their value proposition clearly. To achieve successful market positioning, companies often analyze factors such as target audience, competitor offerings, and market trends. This strategic approach helps businesses create a distinct image and reputation, ultimately influencing consumer perceptions and purchasing decisions.