Market analysis is the process of assessing a specific market within an industry. It involves examining various factors such as customer demographics, market trends, and competitive landscape. This information helps businesses understand the potential demand for their products or services and identify opportunities for growth. By conducting a market analysis, companies can make informed decisions about pricing, marketing strategies, and product development. It also allows them to evaluate their position relative to competitors, such as Company A or Company B, and adapt their strategies accordingly to better meet customer needs and preferences.