A "marka" is a term used in various contexts, often referring to a brand or trademark. It represents a name, symbol, or design that distinguishes a product or service from others in the market. Companies use marcas to build recognition and loyalty among consumers, making it easier for them to identify and choose their products. In some cultures, particularly in Turkey, "marka" can also refer to a specific type of currency or a unit of measurement. Understanding the context is essential, as the meaning can vary significantly based on the region and industry in which it is used.