Homonym: manipulation (Control)
Manipulation refers to the act of influencing or controlling someone or something in a clever or deceptive way. This can happen in various situations, such as in relationships, where one person might use emotional tactics to get what they want from another. For example, a person might use guilt to persuade a friend to lend them money, which can create an imbalance in the friendship.
In a broader context, manipulation can also occur in media and advertising. Companies often use persuasive techniques to shape public opinion about their products. By presenting information in a certain way, they can make consumers feel that they need a specific item, like a new smartphone or a trendy outfit, even if it’s not essential.