Makeup conventions are events where beauty enthusiasts, professionals, and brands come together to celebrate and explore the world of cosmetics. These gatherings often feature workshops, demonstrations, and panels led by industry experts, allowing attendees to learn new techniques and trends in makeup application. Additionally, makeup conventions provide a platform for brands to showcase their latest products and innovations. Attendees can shop for exclusive items, participate in contests, and connect with fellow makeup lovers. Popular conventions include Beautycon and IMATS, which attract thousands of participants each year.