Lateral thinking is a problem-solving approach that encourages creativity and unconventional ideas. Unlike traditional thinking, which follows a linear path, lateral thinking seeks to explore multiple perspectives and possibilities. This method often involves brainstorming and thinking outside the box to generate innovative solutions. Developed by Edward de Bono in the 1960s, lateral thinking emphasizes the importance of breaking free from established patterns. Techniques such as random word association and provocation can help individuals challenge assumptions and discover new ways to tackle problems. This approach is widely used in fields like business, education, and art to foster creativity and enhance decision-making.