“Lüks” is a Turkish word that translates to “luxury” in English. It refers to a state of great comfort or elegance, often associated with high-quality goods and services. Items considered lüks typically include designer clothing, fine dining experiences, and upscale accommodations. The concept emphasizes exclusivity and superior craftsmanship. In many cultures, lüks is linked to wealth and status. People often seek lüks products to showcase their success or to enjoy a more refined lifestyle. This pursuit can be seen in various sectors, including fashion, automobiles, and travel, where brands strive to create an image of opulence and sophistication.