The term "kvalitatív" refers to qualitative research, which focuses on understanding the qualities, characteristics, and meanings behind human experiences and social phenomena. Unlike quantitative research, which relies on numerical data and statistical analysis, qualitative research seeks to explore deeper insights through interviews, observations, and open-ended questions. Qualitative research is often used in fields such as sociology, psychology, and anthropology to gather rich, descriptive data. This approach allows researchers to capture the complexity of human behavior and social interactions, providing a more nuanced understanding of the subjects being studied.