"Just keep livin" is a phrase popularized by actor Matthew McConaughey. It emphasizes the importance of perseverance and maintaining a positive attitude in the face of life's challenges. The idea is to focus on moving forward, regardless of obstacles, and to embrace the journey of life. This philosophy is also the foundation of the just keep livin Foundation, a non-profit organization founded by McConaughey. The foundation aims to empower high school students to lead active lives and make healthy choices. Through various programs, it encourages young people to develop resilience and a sense of purpose.