Investment research involves the analysis of various financial assets, such as stocks, bonds, and real estate, to help investors make informed decisions. This process includes evaluating a company's performance, market trends, and economic indicators to assess potential risks and returns. Analysts often use tools like financial statements, market reports, and economic forecasts to gather data. The goal is to provide objective insights that guide investors in choosing the right opportunities for their portfolios, ultimately aiming to maximize returns while managing risk effectively.